Lynda Gratton

Where’s the spark? How lockdown caused a creativity crisis

‘Where’s the spark? How lockdown caused a creativity crisis’, The Financial Times by Emma Jacobs.

18th January 2021

This Financial Times article by Emma Jacobs explores the impact of mass remote working on creativity and innovation. She highlights how with remote working taking a toll on collaboration, managers are brainstorming ways to ensure the flow of new ideas.

Lynda Gratton spoke with Emma about the online crowdsourced conversation HSM ran with Ericsson, bringing together 17,000 employees – where a CEO could discuss ideas with an IT consultant in Indonesia.

Despite not being able to have serendipitous encounters the office, these virtual conversations create weak ties and casual acquaintances. Essentially, we can “bump into” a lot more people.