Many businesses face the choice of either competing on the ‘low road’ of cost, or the ‘high road’ of innovation and value. Much the same goes for national economies and the UK is no exception.

“This ground-breaking book – the combined insight of some of the best minds in management – presents a clear and crisp analysis of the context and the challenge; and offers managers a range of ideas on how to develop the competences, practices and values that can make a difference. It is essential reading for policy makers, analysts, academics, and managers to be who want to make a different future”.

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